[WWI] MPM's market strategy

[Andy Bannister]

Shane says:
 
> I'd bet that the majority of Earl's MPM sales were overseas. It costs less 
> than half as much to post an average kit from here to the US or Europe than 
> it does to send the same kit in the opposite direction for example. That 
> gave him a considerable edge.  Those sales are now *gone* for MPM, because 
> none of the bricks and mortar stores they hope to sell through do internet 
> sales, and if they *do* they won't have Earl's reputation for incredibly 
> swift response, nor his already existing large customer base.

And I might add that I received orders from NKR in about half the time it takes a certain large UK mailorder company (not mentioning any names, like Hannants...) to send orders to me from London.

Andy
My strine is a small fuzzy bunny in disguise.

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